I won’t be stepping out this swimsuit season wearing a padded push-up bikini, and I don’t want my nearly 8-year-old doing so either! However, Abercrombie & Fitch didn’t see anything wrong with little girls wearing itsy-bitsy teeny weeny padded bikini tops, and started selling them to the 2nd grade set at Abercrombie Kids.
Dozens of blogs, including The Mommy Files on SFGate, took to the web to publicly decry this insane idea, and apparently Abercrombie & Fitch has taken notice.
If you go to their website now, the kids clothing company no longer calls the Ashley bikini a push up triangle. It’s now called a striped triangle, and Abercrombie Kids has also removed padded from the description. And oh yeah, it’s now on sale for $18.38. I’m no prude, but what company in its right mind would really think to market a push up bikini to girls who have nothing to push up? Do we really need our young girls looking older than they are? I don’t know about you, but I’m in no hurry to see my 2nd grader looking like a 7th grader. I’m already dreading those years, so why would I have her get an early start on it?
Abercrombie & Fitch has long been known to push the limits with its scantily clad models, but it has not hurt its bottom line. In fact, earlier this month, the company’s stock hit a 52-week high. I’m not sure if all this negative publicity will hurt its business, but I for one sure hope so. It looks like A&F took quick action by rephrasing its description of the new bikini top, but if the company was really serious, it would pull the swimsuit tops from its stores.
I don’t think my daughter knows about Abercrombie Kids, and after this bikini stunt, I’m sure not going to be telling her about it. Like most things though, I’m sure she’ll find out about it soon enough from her friends. Thank goodness her school has a dress code.