Toy Story on Ice: Marketing to the Young Masses

For the last month, I’ve heard begging and pleading from my kids to take them to Toy Story on Ice. Clearly, they watch way too much TV because they would have never heard about it if not for the constant commercials on The Disney Channel. I pretended to ignore them, but little did they know I had plans to take them to the live show, courtesy of the free tickets I got from work.

The night of the show arrived, and I still hadn’t told them about the show. They were getting a little jiggy in the car so I told them I had a surprise for them, but only if they stopped fighting. I’ve never been above bribing my kids into behaving, especially if it gives me a little quiet on the drive to school.

When I picked them up from school, they hadn’t forgotten about the surprise, and out of the blue Erin asked if the surprise was Toy Story on Ice. Nothing gets past that kid, plus I’m a horrible liar. The squeals of delight coming from the back of the car were so loud, I’m surprised the windows didn’t shatter.

I can appreciate their excitement. As a kid, I loved going to the Ice Capades with my Grandma Ida. It was an annual tradition. She would take me and my brothers on the bus to the old St. Paul Civic Center to see the show. Grandma Ida would also indulge us and buy cotton candy, smiling at us as we squeezed the spun sugar into little balls and stuffing them in our mouths leaving behind a sticky mess. She was way more patient than I was, or at least that’s how I remember it 30 plus years later.

I too indulged the kids with cotton candy, but I did it begrudgingly. It’s not so much that I didn’t want them to eat the cotton candy. I did because it would mean I could also eat it. I’m just cheap and one bag of cotton candy cost twelve stinkin’ bucks!

Yep, twelve dollars! How does Disney justify cost? They throw in an awful plastic foam alien hat with it.

Only a Kid Can Make an Alien Hat Look Cute

The girls also asked for snow cones which cost ten bucks each. I said no to that and cheap mom that I am, forked over four dollars for a bottle of water for the four of us to share.

So the show, what about the show itself? I have to admit, it was cute, but the second half was definitely better than first. The Barbie and Ken scene was really well done, and I’m not just saying that because I have a Barbie obsessed almost four-year old. But it was a LONG show, especially one that started at 7:30 p.m. It lasted almost exactly 2 hours, so we didn’t get out of the HP Pavillion and back into our car until 9:45. All three kids were passed out within five minutes of hitting the road. It meant for a nice and quiet ride home, but getting them out of the car and into their beds proved challenging. I was flying solo that night, so when I pulled into the driveway and woke up the kids, there were tears. Lots of tears. I somehow got them into bed without breaking down into sobs myself.

So to recap: free Toy Story 3 tickets + $12 cotton candy + 3 exhausted kids + 1 exhausted mom = 1 semi-successful night which we won’t be doing again for at least another year.

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